Privacy Policy

At Sterling & True, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data.

1. Information We Collect

We collect information you provide directly to us, including:

• Name and contact information (email, phone, address)
• Payment and billing information
• Order history and preferences
• Communications with us
• Newsletter subscription information

We also automatically collect certain information when you visit our website:

• IP address and location data
• Browser type and device information
• Pages viewed and time spent on site
• Referring website information

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders and inquiries
• Send newsletters and promotional materials (with your consent)
• Improve our website and customer experience
• Comply with legal obligations
• Prevent fraud and ensure security

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on:

• Contract: To fulfill orders and provide services you've requested
• Consent: For marketing communications and newsletters
• Legitimate interests: To improve our services and prevent fraud
• Legal obligation: To comply with applicable laws

4. Data Sharing

We do not sell or rent your personal information. We may share your data with:

• Payment processors (Stripe) to process transactions
• Shipping partners to deliver your orders
• Service providers who assist with our operations
• Law enforcement when required by law

All third parties are required to maintain the confidentiality and security of your information.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. This includes:

• SSL encryption for data transmission
• Secure payment processing through Stripe
• Regular security assessments
• Limited access to personal data on a need-to-know basis

6. Cookies

We use cookies and similar technologies to enhance your browsing experience, analyze site usage, and assist in our marketing efforts. Essential cookies are necessary for the website to function properly. You can control cookie preferences through your browser settings.

7. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Rectify inaccurate data
• Request erasure of your data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time

To exercise these rights, please contact us.

8. Data Retention

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Order information is typically retained for 7 years for tax and accounting purposes.

9. Children's Privacy

Our website is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18.

10. International Transfers

Your information may be transferred to and processed in countries other than the UK. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

11. Updates to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "last updated" date.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately.

Last updated: 19 November 2025