Philosophy
In a marketplace crowded with the disposable and the imitated, we stand for honesty, substance, and design that lasts.
Our Philosophy
At Sterling and True, we value high-quality design and products that are built to last a lifetime.
We're tired of throwaway culture, weary of the disposable, and offended by designed obsolescence. We refuse to fill our lives with the flimsy, fake and mass-produced — we prefer honest, well-made goods that stand the test of time, and we know we're not alone.
We seek out objects of timeless value and genuine worth because when something is diligently designed and conscientiously crafted, you neither want nor need to replace it. Quality goods, both sterling and true, have an integrity that brings a quiet satisfaction.
The Makers
We work closely with craftspeople, producers, and independent brands — largely from across Britain — who share our belief in genuine quality. They are people who know their materials, respect their traditions, and take pride in their craft. From small workshops to family-run producers, our makers embody the integrity and skill that define every Sterling and True collection.
BRITISH BUTCHERS
Everything our charcuterie artisans do is about taste, quality and welfare. All meats are sourced from Britain's best farmers who care about animal welfare and sustainability. Our master butchers taste and refine their recipes over years and only produces in small batches, not hurrying the process or using any chemicals to accelerate, stabilise or artificially enhance their products. They respect the traditional methods and shun shortcuts so you can be assured of a quality product.
DELI PRODUCERS
Our deli suppliers share a devotion to flavour, quality, and integrity. From artisan biscuits and hand-baked crackers to rich truffle treats, olives, pickles, chilli sauces, and chocolates, each maker is chosen for their craft and care. Many are proudly British, others from further afield — but all uphold the same principles: honest ingredients, traditional methods, and a refusal to cut corners. The result is a collection of exceptional foods made to be savoured, not rushed.
HERITAGE TEXTILES & BAGS
Rooted in British craft, our textile and bag makers create pieces that blend durability with quiet beauty. Each piece is designed for comfort that endures and made to last a lifetime. Our makers work with natural and recycled materials, often sourced from British mills and tanneries that honour traditional methods and environmental responsibility. Every stitch, weave, and fastening is chosen with purpose, reflecting a respect for craft and a rejection of the disposable. Honest materials, thoughtful design, and lasting quality: that's the heritage we stand by.
HOMEWARE & GARDEN
Our homeware collections are crafted with care and conscience. We source directly from fair trade and sustainability focussed producers from the UK and around the world. From hand made pottery to hand-loomed textiles from small workshops, each creation carries the care of true craft. Our creators include traditional glassmakers, and metalworkers, alongside furniture designers utilising sustainable mango wood, antique, and reclaimed materials — every piece is made to last a lifetime and sourced from the world's most conscientious artisans.
The Sterling Promise
From flavour-rich provisions to durable goods, our collections are chosen for their ability to stand the test of time and bring lasting enjoyment.
Sterling Quality
We promote the highest standard of quality, performance, and integrity. Every product we choose is crafted with care, proven to endure, and designed to be exceptional.
Authentic Craft
We champion British makers and producers whose skills and traditions ensure genuine, sustainable quality. No shortcuts, no imitations—just honest craftsmanship.
Timeless Value
From flavour-rich provisions to durable goods, our collections are chosen for their ability to stand the test of time and bring lasting enjoyment.
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